About Tracey

Tracey Sweetland has been a journalist for more than 20 years, gaining in-depth knowledge and vast experience of copywriting and designing. Mum-of-two, she enjoys reading, horse-riding and spending time with her family and various pets.


Tracey believes in honesty, fairness and respect in all aspects of her life. She wears her heart on her sleeve, sticks to her my guns, makes decisions, finds solutions and get things done. She is always striving to be the best she  can be and to help others do the same.


From trainee reporter to co-founder of an independent newspaper, with stops as internet editor and chief sub-editor along the way, Tracey is now reinventing herself as a business mentor, designer, marketing consultant and social media manager.


Tracey describes herself as a family-loving mad cat lady with a penchant for names beginning with K. She can often be found knee-deep in horse poo. She is a self-confessed TV box set binger with a weird nostalgia for literary kings, 80s rock gods and country and western crooners.

Skill Set

It’s no surprise that Tracey can tell a good story, create winning websites and drum up a design which speaks a thousand words, but what really rocks her boat is lighting the fire in aspiring entrepreneurs to help them break down barriers and achieve their dreams.